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Internet’s ‘word-of-mouth’ tourism tools

“If new research is to be believed”, writes David Jessop, in the Jamaican Gleamer, “the most powerful (tourism) tool that can be harnessed is word of mouth”. Starcom Mediavest, he continues, has developed a way to measure how effective word of mouth conversations are as new technologies and the internet enables consumers to avoid traditional advertising.

Travel destinations should pay particular attention to the development of blog sites, podcasts, videocasts, and community-based websites. These trends are building ‘word of mouth’ success stories. When will we begin to see “talking maps” on the internet — maps that play audio clips from tourists that have visited destinations.

Oregon wineries partner to create a Google-based tourist Map

“The Rule of Partnerships” (Roger A. Brooks) is one of the most important rules in creating a successful tourism strategy.
In this case, the Oregon Winery Explorer (TM) has created a great Google Wineries Map. ‘You can search by winery location, varietals or amenities offered at the winery, including whether the winery has a tasting room and retail shop, RV access or special accommodations for event hosting. The Oregon Wineries Association provides all the information you need to enjoy planning your winery visit—whether it’s a day trip or a week-long tour you have in mind.’

Do you belong to a group that could take advantage of a Google Map for tourists?

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