Archive for Thursday 12 October 2006

Canadian coffee map for the thirsty tourist.

coffee map
You have a mobile web-enabled phone. You also are dying to have a coffee and need to find the closest Tim’s (Tim Horton’s coffee) or Starbucks. No poblem! Go to FindByClick and you can summon up the Great Canadian Coffee Map. I never realized how MANY Tim Horton’s coffee shops there were in Canada until I looked at this map — and I know not all are shown on the map.

Rule 7 “The Rule of Perpendicular Signs” in the book ‘The 25 Immutable Rules of Successful Tourism’ by Roger A. Brooks and Maury Forman states that ‘20/20 signage equals $$$.’ When you drive into a new town the most obvious signs you’ll see are the ‘perpendicular’ signs — the signs that best cross your line of vision. The best tourist maps are those that show a single theme, like the coffee map or the Toronto beer map. It’s simple, to the point and clear.

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