Archive for September 2006

The tourist experience relaunched in USA Today

Apparently realizing the major changes taking place in tourism and in the tourist experience, national newpaper USA Today has relaunched its travel website. Readers will get travel news, planning and booking tools, expert advice — the total tourist experience, before, during and after the trip.

The USA Today website is content rich. It offers, for example:

Information on destinations
A Flight Centre (flight tracker, flight delay map, WiFi airports, and more)
Travel News
Travel and destination deals
Travel Columns

Internet tourism partnerships 2.0

Selected recent internet partnering in tourism: Tourism Partnerships 2.0
Maryland, USA, Office of Tourism contracts Travelocity to handle bookings.

Spainexperience accesses Worldspan’s global distribution and e-pricing system.

Expedia’s platform and network supports eLong’s Chinese outbound travel bookings

Alitalia airline joins Worldspan to speed e-ticket connections.

Jet Airways signs interline e-ticketing agreement with KLM via GDS

Rule 2 “The Rule of Partnerships” in the book ‘The 25 Immutable Rules of Successful Tourism’ by Roger A. Brooks and Maury Forman states that ‘Relationships require more than one person.’ The most important rule in creating a successful tourism strategy is to establish partnerships writes Brooks. One the internet, these partnerships can leverage resources for all concerned.

Free WiFi access spreads rapidly

Free WiFi (wireless) internet access is spreading like, well wildfire. Highway restrooms in the USA are installing free WiFi to aid the weary or lost traveller. Bustops are connecting the commuting traveller to the web. And now towns are beginning to offer free, broad area WiFi internet access.

Here is a selection of free, city-wide or distributed WiFi installations I encountered on the web over the past few days:

Forest Grove, Oregon, USA

Springfield, Illinois, USA

Portsmouth, Virginia, USA (waterfront area)

39 Iowa highway rest stops

Toronto, Canada, downtown core

TurnHere for Tourism on Google Earth

Google and TurnHere.com have partnered to place tourist video links on GoogleEarth.

I was impressed with TurnHere videos when I featured Davis Square, in Somerville, Massachusetts, a few weeks ago. Today I clicked on Google Earth’s TurnHere film icons for St. Henri, Montréal and was equally impressed with the earthy feel of the presentation. Well others also seem impressed. InterContinental Hotels has turned to TurnHere to create short films about each of the hotel’s 140 worldwide locations.

Rule 15 “The Rule of Supporting Businesses”, in the book ‘The 25 Immutable Rules of Successful Tourism’ by Roger A. Brooks and Maury Forman, shows how ‘Movie credits tell the real story.’ Brooks writes “In successful tourism, there is never only one business holding up the entire industry.” What can one say about multiple movies about multiple cities at one location? One great stop for the armchair tourist!