LastMinute.com uses ResponseTek to improve customer experience

LastMinute.com finds last minute travel and accommodation packages at great prices. With thousands of hotels, and hundreds of vacation destinations, airlines, and dining establishments to monitor, LastMinute needs to make sure their customers have good experiences, and needs to learn what delights and dissapoints their customers. Hello ResponseTek. ResponseTek is a Customer Experience Management (CEM) company. They specialize in understanding customers and help turn them into advocates and transform your business.

TCMnet reports that LastMinute has recently expanded its websites into France, Germany, Italy and Spain, brought along with them the services of ResponseTek. In upcoming 60-minute seminars ResponseTek demonstrates how CEM can build advocacy, and find out what is important to your customer.

Rule 2 “The Rule of Partnerships” in the book ‘The 25 Immutable Rules of Successful Tourism’ by Roger A. Brooks and Maury Forman states that ‘Relationships require more than one person.’ The most important rule in creating a successful tourism strategy is to establish partnerships. The best partnerships are ones that complement each other.

This entry was posted on Monday 4 September 2006 at 12:00 am and is filed under Gadget/Idea/Webtool, AFTER the visit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.