Archive for Thursday 31 August 2006

North Wales Movie Map attracts tourists

What began as a series of plaques across North Wales to celebrate film and television locations has grown into an impressive map and a major tourist attraction.The North Wales Film and Television Trail now boasts 10 plaques in place with 20+ more planned. Is it any wonder with films like Inn of the Sixth Happiness (1958), From Russia With Love (1963), Holiday on the Buses (1974), Robin Hood (1991), Hilary and jackie (1998), Forsyte Saga (2002), and Tomb Raider 2 (2003) that this is a great tourist destination?
Almost 50 rollover icons can be clicked, to find out what was filmed at the location — the film, the stars, the director, site description, film plaque location, and links to related sites. For example, icon 26 reveals the film Tomb Raider 2 - Lara Croft and the Cradle of Life (2003). It was filmed in North WalesSnowdonia National Park.

The map was commissioned by the Tourism Partnership North Wales, reports NewsWales. The group expects the map will bring in an extra 30,000 visitors and an extra £1 million in income to North Wales — a 50 to 1 return on their £20,000 investment.

Roger A. Brooks Rule 15 “The Rule of Supporting Businesses” tells us that ‘Movie credits tell the real story.’ “In successful tourism”, writes Brooks, “there is never only one business holding up the entire industry.” It takes a supporting cast to make a destination successful. As in the North Wales Movie Map, it takes many movies, many film locations and many people to put together a great tourist map.

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