Tourism 2.0 for the tourist experience

Friday 11 August 2006 by Edward.

Web 2.0 for tourism, or Tourism 2.0, is about empowering the tourist, and about growing tourism. It’s about an active web — a web of actively sharing (www.triptracker.com and www.wikipedia.com), collaborating (www.1trip3.com), creating (www.ning.com), and socializing (www.myspace.com). Tourism 2.0 takes advantage of emerging internet tools such as RSS, Mashups, contextual advertising, advanced user interfaces, Podcasting, and group-forming networks.

Take Podcasting for example. A July 2006 Canadian Podcast Listener’s Survey put together by Sequentia Communications and Caprica Interactive Marketing found:

1 The number of male and female listeners were about the same.
2 Podcasts are moving into the mainstream with babyboomers as leading adopters.
3 Canadians love Canadian-content podcasts.
4 Original, quality Podcast content is preferred, once a week, under 10-15 minutes in length, with limited advertisements as acceptable.

For those who create travel-related podcasts, these numbers are quite useful. Please, share any travel-related podcasts you come across.

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