Community-based websites focus of TravelTech conference

On 22 August 2006, Sydney, Australia, plays host to this year’s TravelTech one-day “Power to the People” conference, to discuss the rise in community-based, networking websites and real-time information.

Topics include: Online Retail; Hotel Distribution; Web Shopping Habits; Digital Marketing; Web 2.0 and Travel 2.0.

Speakers include:
Michael Walmsley, Hitwise Asia; Simon vanWyk, Hothouse Interactive; Gai Tyrrell, Jetset Techworld; Don Richter, Tourism Victoria; Richard Noon, Webjet; Graham Middleton, Tourism Australia; Dr Amantha Imbar, consumer psychologist; Cameron Holland, Lonely Planet; Steven Greenway, Virgin Blue; and more ….

Roger A. Brooks Rule 18 “The Rule of Marketing verses Product Development” states that ‘Happiness is positive cash flow.’ First, spend almost all your effort on product development. Once you have something for people to see and do then move your effort over to market the product. It’s a balancing act thereafter.

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