Archive for Friday 4 August 2006

GPS-sticks. Sony vs TrackStick

Sony GPS stick
Sony just launched their GPS-stick — the GPS-CS1. How does it stack up against the earlier-launched TrackStick?

The Sony GPS-stick records time, latitude and longitude. You clip it to yourself then log data to the stick as you travel. When you’re ready, you import the logged data to your computer via a USB cable. Using the supplied image tracker and picture motion browser software, photos taken during the trip can be synchronized with the GPS data and photo locations identified. These photo locations can be imported to Google Maps. The unit cost is US$150.00

Though I don’t have all spec sheets in, here is a comparison between the two GPS-sticks.

DATA
Sony-GPS: lat, lon, time. TrackStick: lat, lon, time, date, speed, heading, altitude.
CHANNELS
Sony-GPS: 12 TrackStick: 12, 24 satellites
OUTPUT
Sony-GPS: NA. Trackstick: RTF, CSV, HTML, KML
COMPATIBILITY
Sony-GPS: Google Maps. Trackstick: Google Maps/Earth, Mapquest, Virtual Earth
COST
Sony-GPS: US$150.00. TrackStick: US$220.00+

Community-based websites focus of TravelTech conference

On 22 August 2006, Sydney, Australia, plays host to this year’s TravelTech one-day “Power to the People” conference, to discuss the rise in community-based, networking websites and real-time information.

Topics include: Online Retail; Hotel Distribution; Web Shopping Habits; Digital Marketing; Web 2.0 and Travel 2.0.

Speakers include:
Michael Walmsley, Hitwise Asia; Simon vanWyk, Hothouse Interactive; Gai Tyrrell, Jetset Techworld; Don Richter, Tourism Victoria; Richard Noon, Webjet; Graham Middleton, Tourism Australia; Dr Amantha Imbar, consumer psychologist; Cameron Holland, Lonely Planet; Steven Greenway, Virgin Blue; and more ….

Roger A. Brooks Rule 18 “The Rule of Marketing verses Product Development” states that ‘Happiness is positive cash flow.’ First, spend almost all your effort on product development. Once you have something for people to see and do then move your effort over to market the product. It’s a balancing act thereafter.

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