Tourism eBrochures complement traditional print media

Take your brochures, flyers, reports and newsletters, add the right amount of music or voice narration, video and animation, tap your brain cells, mix carefully, and you can create a media-rich masterpiece — a brochure, or eBrochure, that can be viewed by 500 million people on the internet.

BC Pictures creates interactive eBrochures for tourism destinations using Adobe PDF technology. Here is an eBrochure example of the Toronto CN Tower attraction in standard print format (1 Mb) and in full-media format (7.7 Mb).

Roger A. Brooks Rule 5 “The Rule of Perceived Value” tells us that ‘First impressions are lasting impressions.’ We shouldn’t judge a book by its cover, says Brooks, but we do. A brochure, or website home page, is the first clue about the character and quality of your destination. What have you done lately to enhance your image?

This entry was posted on Monday 31 July 2006 at 11:01 am and is filed under Website/Event, Blogs/Podcast/eInfo, BEFORE the visit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.