Disney: Do you know where your children are?

Sunday 16 July 2006 by Edward.

Brown and Chalmers, from the University of Glasgow, Scotland, found in their study of Tourism and Mobile Technology that tourist groups are highly mobile and often split up at a destination and need to get back together again. Parents, they found, spend a large part of their holiday “managing” the group and making sure nobody got lost. Mobile phones, then, become a useful tool.

Disney Mobile is designed to help these tourists while visiting the Disney destination. Their DM-P100 phone has a family locator that can help locate your party members’ phone with GPS tracking technology, has a control to limit your family’s wireless spending, has a family alert signal, and a date/time control on use of the unit. It also includes branding applications like Radio Disney, Disney Graphics and more.

Roger A. Brooks‘ Rule 20 “The Rule of Branding” states that ‘Make it easy to tell your cows from my cows.’ Branding is the process of setting yourself apart from everyone else. It includes defining who you are and appealing to all the senses, then promote like crazy.

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