Nova Scotia Tourist Guide is now in PDF format

Here is an excerpt from a recent email I received from a contact I made in Ontario, Canada:

“Indeed, maybe I will come and say hello when I’m in Nova Scotia, a month or so from now. I already have a copy of the ‘Doers & Dreamer’s Guide’, and the bonus this year is that it is also in PDF format, and I’ll be travelling with a laptop computer.”

Sometimes a simple change can mean a lot to a tourist.

The Nova Scotia Tourism folks are moving to green, producing fewer hardcopies of their Travel Guide. This move, moreover, might change the way tourism marketing staff measure ‘tourism conversion rates’ (see p.9) — calculating number of tourists that decide to come to Nova Scotia, as a result of different advertising venues.

Roger A. Brooks‘ Rule 10 “The 365 and 24/7 rule” states that ‘Kiosks never sleep.’
Whether you kiosk is a physical structure or a website, information must be available to your visitors at all times, but they should also not be seen as a substitute for human contact. Nothing beats face-to-face commerce.

This entry was posted on Wednesday 12 July 2006 at 12:01 am and is filed under Report/Book. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.