New book: Progress in Tourism Marketing

Hospitality.net reports
Progress in Tourism Marketing
By Luisa Andreu, Metin Kozak

This book evaluates the current progress of theoretical approaches to tourism marketing and shows how to further develop tourism marketing within tourist destinations and individual businesses. Four main parts include: IT marketing, destination competitiveness, image measurement, and consumer behaviour. The editors advocate both traditional and contemporary marketing tools in order to be more competitive within the international arena. This is part of the Elsevier Science ‘Advances in Tourism Series’.

You can place your order with The Inside Story. It is approximately Can$120.00 and can be shipped worldwide.

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